Is it really so bad? Why me?

How about is it out there? Well, pretty bad actually. Banks are reducing facilities and increasing margins at the expense to their clients. Businesses are falling like flies. Orders are getting cancelled.

Bad isn't it?
All the banks fault, isn't it?
Why us?

Well,
yes,
probably, and
why us?

For many of us, we do have essentially profitable businesses.

But do all of us?
Have we made any real money?
Or even during the good times, when markets were good, were we just getting by?
Were we (and are we still) always moaning about how bad it is?
How many of us talk ourselves into a hopeless state?

My experience, and this is experience forged out of 2 recessions, is that if you have essentially a good business (do you?), you can and will get through this, providing you do enough of the right things.

What are enough of the right things?

There are many, but let's take 5 to stir your emotions.

1. Is your and your business cloth cut accordingly? Really?
2. Do your clients know you are still here? Are you sure?
3. When your competitors go down, where are their clients going? To you?
4. How do you value and make the most of the one real commodity you have- time?
5. Are you confusing motion with action?

Answer those questions, honestly, really honestly, and you might be on the way to getting through this and, just as many businesses I work with, actually buck the trend and make some good money.